The people working within you organisation are influential in retaining your customers. The service level or the products they are responsible for are key to the success of your business. Therefore, leaders, managers and staff must have clear direction and fully understand the role they play within the organisation.
Whether you are trading business to business (B2B) or customer to customer (C2C) a positive customer experience must be at the heart of your business strategy. Customer retention and loyalty must be a high priority, so as to prevent excessive customer churn.
Account management is about building relationships that last. Business partnerships that have longevity, where you fully understand your customers’ needs and can fully service those needs, creating a win / win culture.
Key Benefits:
- Accountability understood by all.
- Problems are owned and not ignored.
- Customers have confidence in your business or organisation.
- Focus can be on developing current business with customers’.
- You have an excellent rapport with you customers’.
- Growth is organic.
- You fully understand your customers’ expectations.